Following an announcement on social media, The Weeknd has released the official music video for “Reminder” – on his birthday, too.
Tesfaye pulled out all the stops with this video, calling in friends and collaborators and of course the XO crew to make appearances throughout the video. Oh, and OVOXO is well and truly back in force.
The music video is essentially a massive stunt, with Abel flexinig his wealth, success and A-list friends whilst cruising through neighbourhoods in expensive cars and hanging out in front of private jets – standard rich-guy stuff.
Check out the video below: